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ROB HOPMAN
Director of Account Services
Rob has spent his entire career in the automotive industry, and over his more than 30 years in the business, has helped his clients move a lot of sheet metal. Over that time, he’s worked at some of the biggest agencies out there, and handled the accounts of some massive dealer groups. His management skills are top notch, and he brings a wealth of experience and knowledge to the team. Plus, as the father of five boys, he’s got quite an arsenal of dad jokes in his back pocket.
ROB REYNOLDS
Director of Account Services
Rob has 20 years of experience in the automotive industry and prior to starting R2 Communications with Hopi, he spent the past 15 years working for GTB on the Cincinnati South FDAF. In addition to running the day-to-day operations for the FDAF and bringing new digital solutions to the group, he’s also worked closely with the Vendor Review Committee, the By-Law Committee and the Ford Regional office. His strategic thinking and exceptional problem-solving skills are a huge asset to the R2 team. Oh – and he’s also got a few dad jokes up his sleeve as well.
CARLA SHOOPE
Director of Integrated Media
Carla brings more than 30 years of media and marketing experience to the table, with many of those years being in the automotive industry. Over her career, she’s also worked on several national accounts including AT&T, 20th Century Fox, Quiznos and Albertsons. Today, Carla is also a speaker and training advisor to station groups helping them improve their media product, and she has been recognized by numerous organizations for her outstanding work in the industry, including being named “Best Media Planner/Buyer” and “Best Media Director” by The American Women in Radio and Television. Unlike Rob and Rob, though, she does not know any dad jokes.
ERIC FOSTER
Creative Director
With 32 years of advertising experience – working primarily on automotive accounts – Eric certainly knows what it takes to do outstanding creative. The Best in Texas campaign he helped create while at JWT has been an extremely effective campaign for Texas Ford Dealers for more than two decades now. Over the years, he’s received numerous awards for clients including Dairy Queen, The Fort Worth Zoo, Bennigan’s and ProCuts. His favorite advertising quote is from David Ogilvy, and he adheres to this philosophy religiously with everything he writes. “The consumer isn’t a moron. She’s your wife.”
SHANNON BALL
Creative Director
Shannon is an art director extraordinaire, and his print work and logo design have been recognized by the industry numerous times. Over his three decades in the business, many of it spent working on automotive accounts, he’s been instrumental in creating campaigns that push the envelope and set his accounts apart from the competition. After a storied career at J. Walter Thompson, Shannon moved to Denver to lead creative teams at the Integer Group, creating award-winning work on accounts like Procter & Gamble, Gillette and Kellogg’s. Oh – and as the father of two – he also knows a few dad jokes.
NATHAN SPRY
Data Analyst
Nate is an experienced social media digital guru with a passion for creating impactful content and building engaged online communities. With over a decade of experience in the industry, Nate has honed his skills in crafting effective social media strategies, managing social media accounts, and analyzing metrics to optimize performance. He has a proven track record of creating engaging social media content that drives conversions and brand awareness for our R2 clients. Nate is a natural communicator and collaborator, working closely with our clients and team members to ensure that all social media efforts align with overall business objectives. When he's not busy strategizing or creating content, you can find Nate exploring the latest social media trends, attending industry conferences, and staying current with the ever-changing world of digital marketing.
NATHAN SPRY
Director of Digital Communications
With more than 15 years of experience in marketing, advertising, and technology, Nathan offers extensive knowledge of marketing and the strategic thinking that is necessary to make it perform. His experience in strategizing, implementing, and measuring successful cross-platform campaigns has benefited clients such as Ashley Furniture HomeStores, Ford Motor Company, Big Ass Fans, Baptist Health, the University of Kentucky, Schmitt-Söhne Wines, the YMCA, and many others. Nathan has been a change agent at multiple advertising agencies, leading to revenue growth, product and service diversification, and team growth. Nathan ensures marketing campaigns, plans, and objectives are strategic, cross-platform capable, and —most importantly—deliver results for businesses and brands.
CARTER MACKOWIAK
Director of CRM
Carter has a proven talent for aligning business strategy and objectives with established business intelligence and data analysis management paradigms to achieve maximum operational impacts with minimum resource expenditures. He is a growth-focused thought leader skilled in providing clients with valuable and actionable data to drive profit growth and increase overall efficiencies. Carter is an exceptionally dedicated professional with keen interpersonal, communication, and organizational skills, as well as data modeling, process mapping, automating reporting, and digital advertising, possessing a strong knowledge of how to use PowerBI effectively. Plus, he’s a really, really nice guy.